Vol. XII Performance Marketing Practice Chandigarh · India Serving USA · UK · UAE · AU Est. 2013
A Personal Record

Ishant Sharma, the marketer.

Not the cricketer. I run Google Ads, Meta Ads, and SEO for e-commerce brands and lead-generation businesses across four countries. Founder of Hustle Marketers — a Google Partner & Meta Business Partner agency based in Chandigarh.

Ishant Sharma — performance marketer and founder of Hustle Marketers
Google Partner
Meta Business Partner
Clutch 5.0
Fig. 01 Ishant Sharma, Chandigarh · 2026
Google Partner Meta Business Partner Upwork Top Rated Plus Clutch Award 2024 $780M+ Client Revenue 500+ Brands 12 Years in Practice Clutch Premier Verified Google Partner Meta Business Partner Upwork Top Rated Plus Clutch Award 2024 $780M+ Client Revenue 500+ Brands 12 Years in Practice Clutch Premier Verified
§ 01 · The Record

Twelve years in the accounts, not spreadsheets.

01
$0M+
Trackable Revenue

In client revenue across 12 years, 500+ brands, and four markets.

02
0+
Brands Managed

E-commerce and lead-gen accounts, from $500K DTC shops to $50M multi-SKU catalogs.

03
0yrs
In Practice

Since 2013 — Google Ads, Meta, Bing, LinkedIn, and SEO. No pivots, no shortcuts.

04
0/5.0
Clutch Reviews

36 verified reviews, 5.0 rating, Clutch Premier Verified & Award winner 2024.

verify →
05
12.84×
Peak ROAS

ArmorGarage — Google Shopping & Performance Max campaign rebuild.

06
0+
Accounts Scaled Worldwide

Across the US, UK, Canada, Australia, and India. Every account personally audited before onboarding.

07
0%
Upwork JSS

Job Success Score. Top Rated Plus — the top 3% of freelancers.

08
4×
Markets

USA · UK · UAE · Australia. Different time zones, same standard.

In 2013, I had a mechanical engineering degree and a gut feeling that the ceiling was too low. I started running Google Ads for a local business almost by accident — watched what happened to their leads, and that was it. The ROI made more sense than anything I'd done in engineering.

Within two years I'd moved from employee to freelancer. Within five, I'd launched Hustle Marketers as a proper agency. Not a side project — a real operation with real clients, real accountability, and a real team. We opened a physical office in Chandigarh in 2025. Today we manage 34+ active accounts under a single MCC, serving brands across the USA, UK, UAE, and Australia.

Hustle Marketers is a Google Partner and a Meta Business Partner. We've won a Clutch Award, hold a 5.0 rating across 36 verified reviews, and I'm Upwork Top Rated Plus with a 99% Job Success Score. Those aren't credentials for a slide deck — they're the result of twelve years of showing up and not hiding behind account managers.

— The Timeline
2013
Left mechanical engineeringFirst Google Ads campaign for a local business. The leads came in. The career changed.
2014–16
Full-time freelance PPCBuilt the client base. Took international work on Upwork.
2018
Hustle Marketers, foundedAgency launches. Google Ads expands into Meta, SEO, and white-label PPC.
2020
Google Partner statusBeta access, dedicated reps, earlier platform intel.
2022
Meta Business PartnerDirect support channel. Priority resolution on account issues.
2024
Clutch Award · 36 ReviewsPremier Verified, 5.0 rating. Upwork Top Rated Plus at 99% JSS.
2025
Office, ChandigarhPhysical HQ opens. 34+ active accounts, four countries, $780M+ in tracked revenue.
§ 03 · The Work

Real accounts. Real numbers.

§ 04 · The Practice

Every channel. Built for your vertical.

§ 4.1 Paid media 04 platforms
Google Ads
Search · Shopping · Performance Max · Display · YouTube · Demand Gen
Meta Ads
Facebook · Instagram · Advantage+ Shopping · Dynamic Product Ads · Reels
Microsoft Ads
Search · Shopping · Audience Network · LinkedIn Profile Targeting
LinkedIn Ads
Sponsored Content · Lead Gen Forms · Message Ads · Retargeting
§ 4.2 Organic & analytics 03 disciplines
SEO
Technical · On-page · Content strategy · Link building · AEO / GEO
GA4 & GTM
GA4 setup · Tag Manager · Conversion tracking · Custom reporting
Merchant Center
Feed optimisation · Disapproval fixes · Suspension recovery
§ 4.3 E-commerce platforms 04 stacks
Shopify
Standard · Plus · Headless
Magento
Magento 2 · Adobe Commerce · B2B + DTC
BigCommerce
Enterprise · Multi-storefront · B2B Edition
WooCommerce
Shopping feeds · DPA catalog · Full paid stack
§ 05 · Two Verticals

E-commerce and lead gen. That's it.

Vertical 01 Feed-first · ROAS accountability

E-commerce
Performance Marketing

Full ownership across Shopify, Magento, and BigCommerce. Google Shopping, Performance Max, and Meta Dynamic Product Ads for stores from $500K DTC shops to $50M+ multi-SKU catalogs. I work at the platform level — feeds, schema, merchant center — not just the campaign level.

  • Google Shopping & PMax feed strategy, asset-group segmentation, product-level bidding
  • Meta Advantage+ Shopping with full catalog DPA and creative rotation
  • Merchant Center ops — disapprovals, suspensions, feed cleanup
  • Platform SEO — collection pages, canonical fixes, product schema
Vertical 02 CPL-first · Qualified volume

Lead Generation
Paid Media

CPL-first campaign architecture with qualification built into the funnel — not bolted on after. Your sales team talks to people who can actually convert, not just form fills. Google Search + Meta + LinkedIn + Bing, orchestrated as one system with full-funnel tracking.

  • Campaign architecture segmented by intent, geography, and service line
  • Qualification layers — multi-step forms, pre-qualifying copy, call tracking
  • GA4 + CRM sync — lead quality scoring feeds back into bidding
  • LinkedIn ABM for B2B and high-ticket SaaS deal flow
Lead Gen · selected outcomes
33K+
Qualified leads · KCP International
↓ 62%
CPL reduction · Home Services, USA
3.4×
MQL-to-SQL ratio · B2B SaaS
48hr
Avg. lead-to-first-touch time
§ 06 · Industries

Where the work has actually shipped.

01 E-commerce

Fashion & Apparel

DTC fashion brands, accessories, and lifestyle. Shopify Plus, creative rotation, Advantage+ at scale.

02 E-commerce

Home & Garden

Multi-SKU catalogs, large-item shipping, installation services. Feed + local inventory.

03 E-commerce

Industrial & B2B

Magento wholesale builds. Complex pricing tiers, quote flows, large-account segmentation.

04 E-commerce

Hobby & Specialty

P-REX Hobby, collector goods, niche catalogs. Keyword isolation, long-tail Shopping.

05 E-commerce

Health, Beauty & Wellness

Subscription stacks, policy-sensitive ads, creative compliance on Meta.

06 E-commerce

Food, Beverage & CPG

Direct-to-consumer CPG, subscription, retention-first paid mix.

07 Lead Gen

Home Services

Roofing, HVAC, plumbing, solar, remodeling. Local Services Ads + Search + call tracking.

08 Lead Gen

Legal

Personal injury, family law, immigration. High-CPC practice areas, geo-segmented architecture.

09 Lead Gen

Medical & Dental

Cosmetic, dental, specialty clinics. HIPAA-aware tracking, procedure-level campaigns.

10 Lead Gen

B2B & SaaS

Pipeline-focused paid. LinkedIn ABM, Gartner-style intent, sales-qualified lead flows.

11 Lead Gen

Education

Higher-ed, certification, ed-tech. Cohort-based enrolment cycles, long consideration windows.

12 Lead Gen

Finance & Insurance

Mortgages, insurance, fintech. Policy-heavy creative, compliance-reviewed copy.

13 Lead Gen

Real Estate

Developers, brokerages, short-term rentals. Portal-plus-direct hybrid funnels.

14 White-label

Agency Partners

White-label Google Ads & Meta for 20+ agencies who need a senior PPC partner without hiring one.

§ 07 · AI Visibility

The one proof you can't fake.

Google's own AI Overviews now cite the specialists it trusts — not the ones who pay for ads. Search for the category, read the answer.

Third-party validation is one thing. Having Google's generative answer engine pick you out by name, unprompted, for the category searches that define the industry — that's another entirely. Two of the most competitive queries in performance marketing, with Ishant named alongside global specialists.

best google ads consultant
Google · AI Overview
Google AI Overview naming Ishant Sharma among top Google Ads consultants for 2026
Ishant Sharma (Hustle Marketers)"cross-channel retargeting and high ROAS, particularly for e-commerce and B2B."
Mar · 2026
best magento seo consultant
Google · AI Overview
Google AI Overview naming Ishant Sharma among top Magento SEO specialists for 2026
Ishant Sharma (Hustle Marketers)"technical SEO, resolving large-catalog indexing issues, and aligning SEO with PPC data for profit growth."
Mar · 2026
AI Overviews are ranked by E-E-A-T signals Google cannot be paid to override — experience, expertise, authoritativeness, trust. Appearing twice across unrelated category queries is not coincidence; it's a recognised entity.
Knowledge Graph · verified
§ 08 · Credentials

Verified by the platforms, and the clients.

Active
Premier tier
Google Partner

Google Ads certified across Search, Display, Shopping, Video, and App. Account spend and performance thresholds maintained continuously.

2016+Continuous verify →
Active
Agency status
Meta Business Partner

Advanced Meta credentials across Business Manager, Advantage+ Shopping, and catalog-based DPA campaigns at scale.

AdvancedCredentialed verify →
Active
Select partner
Microsoft Bing Partner

Microsoft Advertising partner with active spend across Bing Search and the Microsoft Audience Network — an underbid channel most agencies ignore.

SelectPartner verify →
Award 2024
5.0 rating
Clutch Premier

Clutch Premier Verified and Clutch Award 2024 recipient. Thirty-six verified reviews from real clients, video-interviewed.

36Reviews · 5.0 clutch.co →
TrustScore
Independent reviews
Trustpilot

Independent, third-party verified client feedback on service delivery, communication, and outcomes. Reviews you can audit yourself.

4.9Excellent trustpilot →
High Performer
Software buyer platform
G2 Reviewed

Listed and reviewed on G2 — the buyer-side platform the B2B SaaS market actually uses to compare agencies and tooling.

4.8Rating g2.com →
Top Rated +
Top 3% of Upwork
Upwork Top Rated Plus

Top Rated Plus is Upwork's highest badge — reserved for the top 3% of freelancers by client satisfaction, earnings, and long-term engagements.

100%JSS upwork →
Certified
Marketing Labs
LinkedIn Ads

LinkedIn Marketing Labs certified across Campaign Manager, Audience Insights, and ABM campaign architecture for B2B demand generation.

ABMSpecialist verify →
Featured
Media & authorship
Published Expert

Byline & contributed author on Search Engine Journal, Search Engine Land, SEMrush, Moz, HubSpot, DataReportal, and more.

12+Outlets see publications ↓
§ 05 · Voices

36 reviews. 5.0 stars. Verified.

★★★★★

Ishant doesn't just run the account — he owns the outcome. We went from a ROAS we were ashamed of to numbers that changed our hiring plan.

Director of E-com DTC · USA
★★★★★

We've had three agencies before Ishant. The difference is he actually shows up in the accounts. The audit he sent in week one was better than 18 months of reports.

Founder, Home Services Lead Gen · UK
★★★★★

The most direct, most technical Google Ads work I've seen. No fluff, no dashboards you have to translate. Just what happened and what's next.

Head of Growth SaaS · UAE
§ 06 · Where I Publish

Where I publish, help, and take on work.

— An Open Invitation —

Your campaigns either work
or they don't. Let's find out.

I take on a limited number of direct engagements each quarter. If you want someone who'll actually be in your accounts — here's the door.

Begin the conversation
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