Perplexity SEO: How to Get Cited by AI-Powered Search Engines
Most of the traffic from AI-powered search that I watch in client accounts doesn’t show up where you’d expect it. […]
SEO
SEO
LLM SEO: How AI Systems Pick Their Sources and How to Be One
Every guide I’ve found on this topic has a free-trial button somewhere on the page. Makes sense. Content tool vendors
SEO
AEO Answer Engine Optimization: What It Is and How to Rank in AI
ChatGPT handles over 2 billion queries a day. Perplexity is routing product decisions for people who’ve already made up their
SEO
AI Overview Optimization: How to Get Your Brand Cited by Google AI
Google’s AI Overviews now appear on roughly half of all US searches. Maybe more. And the stat that nobody in
Paid Ads
Microsoft Ads vs Google Ads: When to Use Bing for Your Campaigns
I’ve added Microsoft Ads to Google Ads accounts dozens of times over the past 12 years. Not as a default,
Paid Ads
Target ROAS Calculator: Setting the Right Bid Strategy Target
Most advertisers open their target ROAS calculator, see a historical return number, and add a little ambition on top. “We’ve
SEO
Ecommerce SEO Agency: How We Evaluate Partners for Our Clients
Running this kind of agency for 12 years puts you in an interesting position. You get evaluated by potential clients
SEO
Ecommerce SEO Consultant: How to Pick One That Drives Revenue
Most guides on this topic tell you how to evaluate an ecommerce SEO consultant. This one is written by one.
SEO
BigCommerce SEO: How to Rank Your BigCommerce Store
Here’s what’s strange about BigCommerce SEO. The platform handles the basics better than any other ecommerce solution I work with.
Ecommerce Marketing
Product Feed Optimization: The Checklist Every Ecommerce Brand Needs
Most Google Ads specialists spend their time on campaign settings, bid strategies, and ad creative. Yet very few focus on