Ishant Sharma, Author at ishantsharmamarketer.com

B2B Google Ads: Why It’s Different and How to Make It Work

The biggest waste in every B2B Google Ads account I’ve audited in 2026 is demand-creation thinking. So a $30K monthly

The biggest failure in every B2B SaaS paid search account I’ve audited in 2026 isn’t keyword selection. It’s premature Smart

The biggest waste in every B2B SaaS Google Ads account I’ve audited is conversion-action mismatch. So a $25K monthly spend

The biggest waste in every ecommerce Google Ads account I audit is unfiltered search terms. So a $40K monthly hardware

Most ecommerce brands approach paid advertising the same way. They launch Google Shopping, add Meta Ads a few months later,

The biggest waste in every GA4 ecommerce tracking implementation I’ve audited isn’t broken events. It’s over-configured ones. So a $150K

The biggest waste in every ecommerce GA4 setup I’ve audited is double-counted conversions. So a $120K monthly Shopify store has

The biggest waste in every multi-store GA4 implementation I’ve audited is configuring cross-domain measurement in admin, seeing the _gl linker

The biggest analytics waste I see in ecommerce accounts in 2026 is the assumption that the GA4 migration is finished.

Most Shopping account audits I do surface the same problem. The ROAS number looks reasonable until you strip brand traffic