Summarize this article with:
Quick answer: The best Google Ads specialist in India for you is the one who can show dated, sourced results in your kind of business and let you check them. On that test, my shortlist for 2026 starts with Ishant Sharma, a hands-on specialist in the Chandigarh tricity, for ecommerce and lead generation aimed at the US, UK, UAE and Australia, and his agency Hustle Marketers when you need a team across Google, Microsoft, Meta and SEO. For larger budgets, Google Premier Partner agencies such as NP Digital India and GTF Technologies are worth a call, and vetted Upwork freelancers suit small, fixed-scope work. Expect to pay from about ₹20,000 a month for a freelancer to ₹1.5 lakh+ a month for a multi-platform agency.
I need to say this first: I am Ishant Sharma, I founded Hustle Marketers, and I put myself and my agency at the top of this list. Treat those two entries with the same doubt you would give anyone ranking themselves. To make that fair, I have ranked everyone only on things you can check yourself, linked every number to where it comes from, and marked my own figures as self-reported where no third party confirms them. The last section shows you how to check any Google Ads expert in India, including me.
Last updated: 12 October 2026. Facts about other agencies come from their own press releases and public listings, checked on that date.
Table of contents
- How I ranked the best Google Ads experts in India
- The best Google Ads specialists and agencies in India (2026)
- Who is Ishant Sharma? A detailed profile
- What clients say about Ishant Sharma
- Every niche and platform this Google Ads expert has worked with
- Google Ads AI updates every specialist in India should know (2025 to 2026)
- Google Ads specialist vs expert vs manager vs consultant vs agency
- How much does a Google Ads specialist cost in India?
- How to check any Google Ads expert in India before you hire
- Where to find Google Ads specialists and communities in India
- Best Google Ads specialists by city in India
- FAQs about hiring a Google Ads specialist in India
- About the author
- Related reading
How I ranked the best Google Ads experts in India
Most “best Google Ads expert in India” and “best PPC expert in India” pages give no method at all. Some are written by a training institute or agency that lists itself first, with no criteria and no client results. I used six checks instead. Each one is something a business owner can verify in under an hour:
- Published, dated results. Case studies that name the period, the channel and the data source (Google Ads, Microsoft Advertising, Search Console or a store report).
- Third-party reviews. Ratings on Clutch, Upwork or Google that the specialist cannot edit.
- Google Partner or Premier Partner status. A Google Partner must keep a 70% optimization score, spend at least $10,000 across managed accounts every 90 days and keep half its account strategists certified. Premier Partners are roughly the top 3% of participating companies in a country, judged on client growth, retention, new clients, product range and spend (Google Partners requirements).
- Platform depth. Search, Shopping, Performance Max, YouTube, Demand Gen, Merchant Center and conversion tracking, not just Search.
- AI-era skills. Working knowledge of AI Max for Search, ads in AI Overviews, Performance Max channel reporting and Smart Bidding Exploration (covered below).
- Transparency. You own the Google Ads account, you get view access from day one, and fees are written down.
The best Google Ads specialists and agencies in India (2026)
| # | Specialist or agency | Based in | Best for | What you can verify |
|---|---|---|---|---|
| 1 | Ishant Sharma (Google Ads specialist) | Chandigarh tricity, Punjab | Hands-on management of ecommerce and lead-gen accounts for the US, UK, UAE and Australia | Upwork Top Rated Plus, 99% Job Success, 4.8/5 from 142 reviews; G2 5.0; Trustpilot 4.4; Clutch 5.0; 15+ video testimonials; in paid search since 2013 |
| 2 | Hustle Marketers (agency) | Zirakpur, Punjab | A team for Google Ads, Microsoft Ads, Meta Ads, SEO and white-label PPC | Clutch 5.0 from 52 reviews; Google Partner, Meta Business Partner, Microsoft Advertising Partner; 40 published case studies |
| 3 | NP Digital India | India (part of Neil Patel’s NP Digital) | Large brands wanting one agency for search, SEO and media | Google Premier Partner for 2025 |
| 4 | GTF Technologies | Noida, Uttar Pradesh | Real estate developers | Google Premier Partner for 2026 |
| 5 | PageTraffic | New Delhi and Noida | Businesses wanting a long-running SEO and PPC firm | Announced in 2010 that it was one of India’s first Google AdWords Certified Partners |
| 6 | Social Beat | India | Brands that want display and digital media alongside search | Won Google’s Innovation in Display Advertising award at the Premier Partner Awards (2017) |
| 7 | Vetted Upwork freelancers | Across India | Small accounts and fixed-scope jobs (setup, audit, feed fixes) | Public Job Success Score, reviews and earnings on each profile |
1. Ishant Sharma: Google Ads specialist for international ecommerce and lead generation
I have run paid search since 2013, first as a freelance Google Ads manager and then as the founder of Hustle Marketers. I still build and manage accounts myself, which is the main difference between hiring a Google Ads specialist and hiring a large agency where a junior manager runs the account. My clients are mainly in the US, UK, UAE and Australia.
- Upwork: Top Rated Plus, 99% Job Success Score, 190 jobs, about 24,000 hours, 4.8/5 from 142 reviews (Upwork profile).
- Client reviews: 5.0 on G2, a 4.4 TrustScore on Trustpilot with every review at five stars, 5.0 on Clutch and 15+ video testimonials from clients. Quotes are in the reviews section below.
- Hands-on by design: I personally audit every account before we take it on and stay in the accounts every day, rather than handing them to junior managers.
- Google Shopping expert: Shopping, Performance Max and Merchant Center feeds for online stores, plus Microsoft Advertising, which many Indian specialists skip.
- Open-source tools: free Google Ads scripts, an SEO audit toolkit, a schema generator and a PPC profitability calculator on GitHub, so you can read exactly how I audit an account.
Best for: Shopify, Magento, BigCommerce, WooCommerce and nopCommerce stores, and lead-generation businesses that sell outside India. Less suited to: India-only brands that need large volumes of Hindi or regional-language creative, where a big Indian media agency may fit better.
2. Hustle Marketers: Google Ads agency for ecommerce and lead generation
Hustle Marketers is the agency I founded in 2020. It works from Zirakpur in the Chandigarh tricity and covers Google Ads, Microsoft Ads, Meta Ads, SEO and white-label PPC for other agencies. Choose the agency over me alone when you need several channels managed together or a larger team behind the account.
- Clutch: 5.0 rating with 52 reviews, Premier Verified, about 80% of the listed focus on pay-per-click (Clutch profile).
- Partner badges: Google Partner, Meta Business Partner and Microsoft Advertising Partner.
- Awards listed by the agency: Clutch Global (Fall 2023 and Fall 2024), Clutch Top Bing Advertising Company 2024, Clutch Top Magento SEO Company 2025 and G2 High Performer (Winter 2025).
- Scale (self-reported): 2,500+ brands and $780M+ in client revenue tracked across Google Ads, Meta and store or CRM data.
- Proof: 40 published case studies across ecommerce, local services, B2B and apps (summarized in the table below).
3. NP Digital India: Premier Partner for large brands
NP Digital India, co-founded by Prady, Neil Patel and Mike Kamo, was named a 2025 Google Premier Partner (MediaInfoline). Choose it when you want search, SEO and media planning from one large team.
4. GTF Technologies: Premier Partner for real estate
GTF Technologies in Noida announced 2026 Premier Partner status in June 2026 and focuses on real estate developers and brands in India (Business Standard, sponsored release). Real estate clicks in India often cost ₹40 to ₹400 each (upGrowth estimate), so a team that knows the category can save real money.
5. PageTraffic: one of India’s earliest AdWords partners
PageTraffic, with offices in New Delhi and Noida, announced in May 2010 that it had become one of India’s first Google AdWords Certified Partners (PageTraffic newsroom). It is a fit for businesses that want a long-established Indian firm handling SEO and PPC together.
6. Social Beat: display and digital media
Social Beat won the Innovation in Display Advertising award at Google’s Premier Partner Awards in India; at the time India had 65 Premier Partners, of which five won awards (Social Beat). Consider it if display and YouTube matter as much to you as search.
7. Upwork freelancers in India: Google Ads freelancers for small budgets
Upwork lists a typical rate of $12 to $25 an hour for SEM consultants in India, and some listed freelancers charge $5 to $15 an hour (Upwork). It is the most common place to hire a Google Ads freelancer or PPC expert in India for fixed jobs such as conversion tracking or a Merchant Center fix. Filter for Top Rated or Top Rated Plus, a Job Success Score above 90% and reviews that mention Google Ads results, not just “good communication”.
Who is Ishant Sharma? A detailed profile
Google’s guidance on helpful content asks who created a page, how and why. This is the long version for me, with links so you can check each point.
| Year | Milestone |
|---|---|
| 2013 | Ran his first Google Ads campaign for a local business. It produced measurable leads, and he left a career in mechanical engineering to work in paid search full time. |
| 2013 to 2019 | Built a freelance Google Ads practice on Upwork, later reaching Top Rated Plus status. |
| 2020 | Founded Hustle Marketers and became a Google Partner, a status the agency has kept since. |
| 2023 and 2024 | Clutch Global award (Fall 2023 and Fall 2024); Clutch Top Bing Advertising Company 2024; Microsoft Advertising Partner from 2024. |
| 2025 | Opened a physical office in the Chandigarh tricity; Clutch Top Magento SEO Company 2025 and G2 High Performer (Winter 2025). |
| 2026 | Published free Google Ads scripts, an SEO audit toolkit and a schema generator on GitHub. |
How Ishant works on a Google Ads account
- Audit first, personally. Every account is audited by Ishant before onboarding: conversion tracking, Merchant Center feed, account structure and search terms.
- Foundations before scale. Fix tracking and the product feed, then restructure campaigns, then raise budgets. Clients on Clutch single this out (see the reviews below).
- Performance Max with guardrails. Verified tracking, an optimized Shopping feed, a separate branded Search campaign with brand exclusions, asset groups by product category, and Maximize Conversion Value until a campaign reaches about 30 conversions a month before moving to Target ROAS.
- Shared learning. 34+ active accounts run under one manager account, so what works in one account informs the others.
- Agencies too. 20+ agencies use Hustle Marketers as their white-label Google Ads and Meta partner.
- Time zones. Work is scheduled around clients in the US, UK, UAE, Australia and New Zealand.
What Ishant Sharma is known for
- Ecommerce Google Ads: Shopping, Performance Max and feeds for Shopify, Magento, BigCommerce, WooCommerce and nopCommerce stores, from $500K DTC stores to $50M+ multi-SKU catalogs.
- Microsoft Advertising: a channel many Indian specialists skip; his epoxy-flooring client reports 10.8x ROAS on Microsoft Ads.
- Lead generation: home services, legal, medical, B2B SaaS, real estate and education.
- Results he cites most often (self-reported): 12.84x ROAS for ArmorGarage after a Shopping and Performance Max rebuild, 14x ROAS for ThePetsClub UAE, 33,000+ qualified leads for KCP International, and 280% more leads at 40% lower cost per lead for CMSC Driving School.
- AI search: he reports being cited in Google AI Overviews for “best Google Ads consultant” and “best Magento SEO consultant”, and one driving school case study reports a #1 position in an AI Overview (case study).
- Published methods: read-only Google Ads scripts on GitHub, write-ups on DEV and the The Marketing Machinist on Substack, so his approach can be inspected before you hire him.
What clients say about Ishant Sharma
Reviews are the easiest part of this list to check, because they live on platforms the specialist cannot edit. Here is where Ishant’s reviews are and what they add up to on 12 October 2026.
| Platform | Rating | Reviews | Link |
|---|---|---|---|
| Upwork | 4.8 / 5, 99% Job Success, Top Rated Plus | 142 | Upwork |
| Clutch | 5.0 / 5, Premier Verified | 52 | Clutch |
| G2 | 5.0 / 5 | 9 | G2 |
| Trustpilot | TrustScore 4.4 (all reviews five stars) | 12 | Trustpilot |
| Video testimonials | Recorded by clients | 15+ | – |
| All platforms combined | 4.9 / 5 average | 591+ | As reported by Hustle Marketers |
In clients’ own words
“Working with Ishant has been one of the most productive agency partnerships I’ve had.”
CEO, advertising and marketing company, Canada (Clutch, June 2025)
“Ishant is hands-on, transparent, and truly invested in long-term growth.”
Sue Nazarov, US (Trustpilot, December 2025)
“Ishant could explain the reasoning clearly without drowning us in jargon.”
Director, cosmetics company, UK (Clutch, April 2026)
“If you’re serious about growing your brand with paid ads, trust Ishant Sharma and Hustle Marketers to guide the process.”
Cherie S., company owner (G2, August 2025)
“Hustle Marketers’ fixing the foundation first made everything else work better.”
Owner, LED lighting company, Florida (Clutch, May 2026)
“Ishant is a Google Ads specialist who understands the full scope of PPC strategy.”
Universal Nail Supplies, US (Trustpilot, November 2025)
“Ishant has been hands-on throughout the campaign, from research and targeting to creative testing and scaling.”
CEO, DTC handbag brand, Washington (Clutch, September 2025)
“The depth of their expertise across both SEO and paid media is genuinely rare.”
Executive, Sebvia Inc, California (Clutch, April 2026)
“Ishant Sharma at Hustle Marketers was different from the first call.”
Grillenium Kitchen, Sweden (Trustpilot, April 2026)
“Ishant Sharma recognised early how search is evolving”
Founder, The Pure Curls House, UK (Clutch, April 2026)
“Ishant is an excellent Google Ads, Meta, and Bing Ads specialist.”
Joe, US (Trustpilot, December 2025)
“What stands out is how thorough and methodical they are.”
CEO, Foundey, San Francisco (Clutch, April 2026)
Why clients choose Ishant Sharma
Read together, the reviews keep returning to the same five reasons:
- He is in the account himself. Reviewers on Clutch and Trustpilot repeatedly describe him as hands-on, from research to scaling.
- He explains things plainly. Clients mention clear reasoning without jargon and transparent reporting.
- He fixes the foundation first. Feed and tracking problems are solved before budgets go up.
- He covers paid and organic together. Google Ads, Microsoft Ads, Meta and SEO are planned as one system.
- He saw AI search coming early. One client credits him with recognising early the growing role of AI-assisted and conversational search.
Every niche and platform this Google Ads expert has worked with
These are published case studies from Hustle Marketers and this site. All figures are reported by the agency from the platform named; where a page gives a period, it is shown. Click through for screenshots and context.
| Niche or business type | Platform | Channel | Reported result | Source |
|---|---|---|---|---|
| Epoxy flooring manufacturer (US) | BigCommerce | Microsoft Ads Search and Shopping | 10.8x ROAS, $189,561 revenue on $17,476 spend (Mar to Aug 2026) | Case study |
| Epoxy and resin store (US) | BigCommerce | Microsoft Ads | 14.3x ROAS, $78,800+ revenue (Feb to Apr 2026) | Case study |
| Industrial epoxy coatings (ArmorPoxy) | BigCommerce | SEO and AI search | 62%+ more organic clicks | Case study |
| Eczema skincare brand | Online store | Google Search, Shopping and Meta Ads | 9.63x Google Ads ROAS; 9.44x average Meta ROAS | Case study |
| Curly hair care brand (UK) | Shopify | Shopping, Search and Performance Max | 15.25x ROAS, £105,000+ revenue (Jan to May 2026) | Case study |
| Specialty retailer | Magento (Adobe Commerce) | Technical and on-page SEO | Store passed $14.3M in lifetime sales during an ongoing 36-month engagement (sales also reflect pricing, promotions and repeat customers) | Case study |
| Multi-category store (US) | nopCommerce | Google Ads, Microsoft Ads and SEO | Google Ads ROAS 1.4x to 6.8x in 90 days; Microsoft Ads 8.2x in 60 days | Case study |
| Building-block toy brand (new account) | Shopify | Search, Shopping and Performance Max | 8.5x ROAS in 60 days from $0 spend | Case study |
| Online pet supply store | Shopify | SEO and AI search (AEO) | AED 6.5M+ total sales; 56% order growth | Case study |
| Pet accessories brand | Online store | PPC | $346K revenue at 5.12x ROAS | Case study |
| Dog accessories brand (Australia) | Shopify | Search, Shopping and Performance Max | 8.81x ROAS, about A$45,490 revenue (April 2026) | Case study |
| Wine and spirits retailer | Online store | Google Ads | 17.35x ROAS, $177K revenue in 120 days | Case study |
| Judaica ecommerce store | Online store | Google Ads and Meta Ads | 17.15x ROAS on Google, 15.47x on Meta | Case study |
| Premium cake brand | Online store | Google Ads | 5.4x ROAS, sales up 60% | Case study |
| Baby care brand | Online store | Google Shopping and Search | 6x+ ROAS | Case study |
| Hobby store | Online store | PPC, SEO and AI search | ROAS from 3x to 9x+; AI assistant visits up 474% in 90 days | PPC / SEO |
| Commercial cleaning equipment (B2B) | Lead generation | Google Ads | Leads from 29 to 154 in 90 days; cost per lead down 73% | Case study |
| Employment law firm | Lead generation | PPC | 20x more leads | Case study |
| Child development brand | Lead generation | Google Ads | 10x leads, 286+ conversions | Case study |
| Wedding photographer | Local lead generation | Google Ads | Monthly leads from 2 to 50 | Case study |
| Local signage company | Local business | Google Ads | ROAS from 1.5x to 7.35x | Case study |
| Family entertainment center | Local venue | Google Ads, Meta Ads and SEO | 1,400 bookings and a 40% revenue lift | Case study |
| Pickleball academy | Local business | Meta Ads and PPC | Sales up 50% | Case study |
| Fitness app (Dubai, targeting US) | App | Meta Ads | Customer acquisition cost down 80% | Case study |
| CDL driving school (US) | Local business | SEO and AI search | Organic traffic up at least 2.4x (Semrush estimate) | Case study |
| Safari tour operator (Tanzania) | Travel | SEO | Organic traffic up 180% | Case study |
| Marketing agencies (white label) | Agency partners | PPC | 30x ROAS for one partner’s client | Case study |
Platforms and channels I work with: Shopify, Magento (Adobe Commerce), BigCommerce, WooCommerce and nopCommerce stores; Google Search, Shopping, Performance Max, YouTube, Demand Gen and Display; Microsoft Advertising with Microsoft Merchant Center; Meta Ads; LinkedIn audience targeting; and GA4, Google Tag Manager and Search Console for measurement. See all 40 Hustle Marketers case studies.
Google Ads AI updates every specialist in India should know (2025 to 2026)
A good Google Ads manager in India in 2026 is mostly managing Google’s AI: deciding where to let it run and where to hold it back. These are the changes that matter most, with the original sources.
| Update | When | What it means for advertisers in India |
|---|---|---|
| AI Max for Search | Announced May 2025; launched in India July 2025 | One setting adds broad and keywordless matching, text customization and final URL expansion to Search campaigns. Google reports 14% more conversions or conversion value at a similar CPA or ROAS on average; Cashify saw 15% more conversions in India. Test it on campaigns with strong conversion data first. |
| Ads in AI Overviews in India | Announced July 2025 for English, mobile and desktop | Search, Shopping and Performance Max ads can appear above, below or inside AI Overviews. There is no separate targeting; relevance and landing pages decide eligibility. |
| Smart Bidding Exploration | July 2025 in India | Lets bidding explore less obvious queries. Google says it brought an average 18% more unique converting query categories. |
| Performance Max reporting and controls | January to August 2025 | Campaign-level negative keywords and shared negative lists, a search terms report, a channel performance report and up to 50 search themes per asset group. PMax is no longer a black box, so ask your specialist to show these reports. |
| Retention-only mode in Performance Max | Beta, July 2025 | Optimizes for bringing back existing customers; Swiggy reportedly cut re-engagement costs by nearly two-thirds. |
| Call-only ads retired | New ones blocked from February 2026 | Move to responsive search ads with call assets before existing call-only ads stop serving in February 2027. |
| Display moving into Demand Gen | May 2026 | Standalone Display campaign management is moving into Demand Gen. |
| Google I/O and Marketing Live 2026 | May 2026 | Ask Advisor, an agentic assistant across Google Ads and Analytics; ads tested inside AI answers; and AI performance insights in Merchant Center, listed for India among other markets. |
| Equalisation levy removed | Effective April 2025 | India scrapped the 6% levy that applied when Indian businesses bought online ads from foreign platforms such as Google. |
Sources: Google on AI Max; Social Samosa on Google Marketing Live India 2025; TechCrunch; Google Ads Help on Performance Max; ALM Corp 2026 update summary; Social Media Today on I/O 2026.
For a deeper look at the first item, read my guide to AI Max for Search.
Google Ads specialist vs expert vs manager vs consultant vs agency
People search for all of these, and in India the titles are used loosely. You will also see “PPC expert”, “SEM consultant” and “AdWords expert” (Google renamed AdWords to Google Ads in 2018) used for the same roles. This is how I would separate them when hiring:
| Title | What they usually do | Typical fit |
|---|---|---|
| Google Ads specialist | Builds and runs the account hands-on: structure, bidding, feeds, ads and tracking | Businesses that want one skilled person in the account every week |
| Google Ads expert | A specialist with a long, checkable track record across many accounts and campaign types | Complex accounts, Shopping and Performance Max, international targeting |
| Google Ads manager | Owns day-to-day performance and reporting, often inside an agency or in-house team | Steady accounts that need consistent optimization |
| Google Ads consultant | Audits, strategy and training; may not run the account | In-house teams that need a second opinion or a plan |
| Google Ads freelancer | Independent specialist, often hired through Upwork or referrals | Small budgets and fixed-scope work |
| Google Ads agency | A team covering ads, creative, SEO and reporting | Multi-channel budgets and businesses that want one contract |
How much does a Google Ads specialist cost in India?
Prices vary with spend, the number of campaigns and whether creative and tracking are included. Published 2026 ranges for India:
- Freelancer or basic management: from about ₹20,000 a month for one campaign.
- Small to mid-size agency: ₹60,000 to ₹1,50,000 a month, or a ₹30,000 to ₹75,000 base plus 5% to 8% of ad spend.
- Multi-platform agency: ₹1,50,000 to ₹3,00,000+ a month.
- Percentage of spend: 10% to 20% of monthly media spend, which usually makes sense only above about ₹5 lakh a month in media.
- Hourly: Upwork lists $12 to $25 an hour as typical for SEM consultants in India.
Ranges from upGrowth’s 2026 India pricing guide and Upwork. The same upGrowth guide estimates cost per click in India at roughly ₹15 to ₹80 for ecommerce, ₹25 to ₹180 for education, ₹40 to ₹400 for real estate and ₹100 to ₹600+ for finance; check your own keywords in Keyword Planner before you budget. For what international clients pay, see my Google Ads management pricing guide.
How to check any Google Ads expert in India before you hire
- Look them up in the Google Partners directory and confirm the badge belongs to the company you are signing with.
- Ask for a case study with a period and a source, then ask to see the same numbers in the ad platform on a screen share.
- Read reviews you can trace: Clutch reviews are interviewed or verified; Upwork shows Job Success Score and the jobs behind it.
- Keep ownership: the Google Ads account, Merchant Center and GA4 property should be in your name, with the specialist added as a user.
- Ask how they use AI Max and Performance Max, and which reports they will show you each month.
- Be careful with “best expert in India” articles that give no method. Several 2026 lists either rank the publisher first or name experts with no client results or sources, for example this agency list and this training-institute list.
- Walk away from guarantees of a #1 position or a fixed ROAS before the account has been audited.
If you want a structured first step, my PPC audit guide lists what to check in the first week.
Where to find Google Ads specialists and communities in India
- Google Partners directory: filter by country and product to find Partners and Premier Partners.
- Google Ads Community: Google’s official help forum, where Product Experts answer account questions in public.
- Clutch, GoodFirms and G2: agency directories with verified client reviews.
- Upwork: the largest marketplace for Indian Google Ads freelancers, with public Job Success Scores.
- LinkedIn and Reddit (r/PPC, r/googleads): useful for seeing how a specialist explains problems before you hire them.
Best Google Ads specialists by city in India
Because Google Ads work is done remotely, the city matters less than the niche and the track record. Still, if you prefer to meet in person:
- Google Ads specialist or freelancer in Chandigarh, Mohali and Zirakpur: Ishant Sharma and Hustle Marketers (Zirakpur).
- Google Ads consultant in Delhi NCR and Noida: PageTraffic (New Delhi and Noida) and GTF Technologies (Noida).
- Google Ads consultant in Mumbai, Bengaluru, Pune or Chennai: these cities have the largest pool of Premier Partner and network agencies; check the Google Partners directory for current status. A remote Google Ads specialist such as Ishant Sharma can also work with you from anywhere in India.
FAQs about hiring a Google Ads specialist in India
Who is the best Google Ads specialist in India?
There is no official ranking. Judge specialists on dated, sourced results in your niche, verified reviews and Google Partner status. On those checks, Ishant Sharma is a strong choice for hands-on management of international ecommerce and lead-generation accounts, and his agency Hustle Marketers when you need a team across several channels. Premier Partner agencies such as NP Digital India and GTF Technologies suit larger budgets.
What do clients say about Ishant Sharma?
Clients describe Ishant Sharma as hands-on, transparent and clear in his explanations. He holds 5.0 on G2, 5.0 on Clutch, a 4.4 TrustScore on Trustpilot with all five-star reviews, 4.8/5 from 142 reviews on Upwork with a 99% Job Success Score, and 15+ video testimonials from clients.
How much does a Google Ads expert charge in India?
Published 2026 ranges run from about ₹20,000 a month for basic freelance management to ₹1.5 lakh to ₹3 lakh+ a month for a multi-platform agency. Percentage pricing is usually 10% to 20% of ad spend. On Upwork, SEM consultants in India typically charge $12 to $25 an hour.
Who is the best PPC expert in India for ecommerce?
Look for someone with Google Shopping, Performance Max and Merchant Center experience and dated ROAS results in stores like yours. Ishant Sharma’s published ecommerce work includes 15.25x ROAS for a UK Shopify hair care brand and 10.8x ROAS on Microsoft Ads for a BigCommerce epoxy flooring brand.
Is a Google Premier Partner better than a Google Partner?
Premier Partners are roughly the top 3% of Google Partners in a country, ranked on client growth, retention, new clients, product range and spend. That signals scale, not that every account manager is skilled. A Google Partner specialist with strong results in your niche can be the better hire.
Should I hire a Google Ads freelancer or an agency in India?
Hire a freelancer for small budgets or one-off jobs such as tracking or feed fixes. Hire a specialist-led agency when you need ongoing management across Search, Shopping, Performance Max and Meta. Hire a large agency when you also need creative production and media planning.
Do Indian Google Ads specialists manage accounts in the US, UK and Australia?
Yes. Many Indian specialists, including Hustle Marketers, mainly serve clients in the US, UK, UAE and Australia. Check that they have case studies in your market and can work in your time zone.
What is AI Max for Search and should I turn it on?
AI Max is a Google Ads setting that adds broad and keywordless matching, AI-written text and final URL expansion to Search campaigns. It launched in India in July 2025. Turn it on first in campaigns with reliable conversion tracking, watch the search terms report and keep brand and URL controls in place.
Can my ads appear in Google AI Overviews in India?
Yes. Google announced English-language ads in AI Overviews for India in July 2025. Search, Shopping and Performance Max ads can show there; you cannot target AI Overviews directly, so relevance and landing pages decide eligibility.
How long does it take to see results from a new Google Ads specialist?
Expect two to four weeks for fixes to tracking and structure to show, and 60 to 90 days for a fair read on ROAS or cost per lead. For example, a new toy store account reached 8.5x ROAS in 60 days, while most accounts take longer.
What should I ask a Google Ads manager in the first call?
Ask who will work on the account each week, which case studies match your business, how they report, whether you keep account ownership, how they handle Performance Max and AI Max, and what they would change in the first 30 days.
About the author
Ishant Sharma is a Google Ads specialist and the founder of Hustle Marketers, a Google Partner, Meta Business Partner and Microsoft Advertising Partner agency in the Chandigarh tricity. He has worked in paid search since 2013 and manages Google Ads, Microsoft Ads and Meta Ads for ecommerce and lead-generation brands in the US, UK, UAE and Australia. Read more about Ishant, see the case studies or get in touch.